AM backs NSPCC campaign to help prevent sexual abuse

Labour AM for the Vale of Clwyd, Ann Jones has lent her support to a campaign which aims to help parents protect their children from sexual abuse.

Awareness of sexual abuse has risen dramatically since the vast catalogue of assaults committed by Jimmy Savile were revealed last year, with the NSPCC’s helpline experiencing a huge rise in calls. But while parents want to help their children stay safe from sexual abuse many don’t always have the confidence to explain how.

There will be supportive guidance for parents explaining the Underwear Rule. The NSPCC has developed an easy-to-remember guide – Talk PANTS – that helps children understand the key points of the Rule. (

Privates are private.
Always remember your body belongs to you
No means no
Talk about secrets that upset you
Speak up, someone can help

Mrs Jones, who is Chair of the National Assembly’s Children and Young People Committee said: “It’s every parent’s worst nightmare to find their child has been touched inappropriately – and no family wants to think it will ever happen to them. It is subject that parents find very difficult to talk about but it is important that they do in order to ensure that children know what is acceptable and what isn’t. So by talking about it, you are taking the first steps to helping keep your children safe.

“Parents need to find a way to make their kids aware of the danger without scaring them, and that’s exactly why the NSPCC is promoting the Underwear Rule. It’s clear, simple and easy for even young kids to understand. Think of it as a green cross code against sexual abuse. That is why I am encouraging parents to learn the underwear rule and talk PANTS with their children.”